---
title: "Webinar: Texting Best Practices"
description: Register for the Texting Best Practices webinar.
image: https://info.ocelot.ai/hubfs/Updated_1200x627_LinkedIn-Texting-Best-Practices-Banner_Webinar.jpg
---

<https://www.ocelotbot.com/>

###### On-Demand Webinar

# Dissecting Texting: Must-Have Ingredients for a Successful Texting Approach

Recorded September 15, 2022

##### Duration: 1 Hour

![Candace Kauffman](https://info.ocelot.ai/hubfs/Headshots/Headshot-Candace-Kauffman.png)

###### Candace Kauffman

 Director, AI Conversation Design, Ocelot

![Amanda Foskett](https://info.ocelot.ai/hubfs/Headshot-Amanda-Foskett.png)

###### Amanda Foskett

 Senior Product Manager, Ocelot

77% of higher education leaders say two-way texting is a need-to-have capability within their institution. With a 98% open rate, texting is *thee* channel to reach prospective and current students, and alumni, in order to counteract enrollment declines, provide actionable and consistent guidance, and free up staff.

But before you jump to millennial abbreviations and emojis, there are critical best practices to make sure your texting approach generates results.

Join Conversational AI experts Candace Kauffman and Amanda Foskett from Ocelot share the “must follow” rules from our playbook. Attendees will learn how to:

- Create a text that gets responses
- Incorporate two-way texting alongside AI chatbots and and AI-enabled live chat
- Use conversation data to create a holistic view of every student

#### Watch On Demand

#### "Students are getting what they need—they are less stressed. Staff are able to focus. Answers are consistent and right. This product is a revenue generator—it drives enrollment and retention."

##### Michael Bennett

 AVP, St. Petersburg College

#### "Seriously, I have done quite a few things as VP since I've been there the last 5.5 years...I have never gotten more positive feedback than what we're doing with this artificial intelligence."

##### Dr. Lloyd Holmes

 President, De Anza College

#### "In this enrollment environment you can't afford not to do this."

##### Brian Jones

 Director of Admissions, Minnesota State University, Mankato

![Two-Way Texting](https://info.ocelot.ai/hubfs/Text%20Campaigns.svg)

##### Two-Way Texting

Proactively nudge students through the student lifecycle on a device with a 98% open rate.

![Chatbot + Live Chat](https://info.ocelot.ai/hubfs/Chatbot%20+%20Live%20Chat.svg)

##### AI Chatbot + Live Chat

Transform office hours from 9-5 to 24/7 on any device so students get the help they need to be successful.

![Preloaded Content](https://info.ocelot.ai/hubfs/Preloaded%20Content.svg)

##### Preloaded Content

Answer questions before they’re even asked with text and video responses across 20+ departments.

![AI Workflow](https://info.ocelot.ai/hubfs/AI%20Workflow.svg)

##### AI Workflow

Benefit from AI Conversational Design experts and the largest network of AI interactions in higher education.

![Insights + Analytics](https://info.ocelot.ai/hubfs/Insights%20+%20Analytics.svg)

##### Insights + Analytics

Gain insight on student behavior, responses, and preferences that improves your student engagement approach.

![Ecosystem Integrations](https://info.ocelot.ai/hubfs/Ecosystem%20Integrations.svg)

##### Ecosystem Integrations

Connect with SIS, CRM, and other platforms to deliver personalized advising and student-specific experiences.

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