---
title: "Webinar - Nailing the Nudge: Best Practices for Text Message Campaigns"
description: Learn best practices in proactive communication and engagement + how to maximize the effectiveness of the increasingly valuable text messaging channel.
image: https://info.ocelot.ai/hubfs/Text-Campaigns_Best-Practices_2.16.22_Website-icons_Webinar_Green.jpg
---

<https://www.ocelotbot.com/>

###### On-Demand Webinar

# Nailing the Nudge: Best Practices for Text Message Campaigns

Recorded February 16, 2022

##### Proactive Student Communication & Engagement That Works

![Ben Beck Headshot](https://info.ocelot.ai/hubfs/Headshots/Ben%20Beck%20Headshot.png)

###### Ben Beck

 SVP of Product Management, Ocelot

![Joel Laos Headshot](https://info.ocelot.ai/hubfs/Updated%20Joel%20Laos%20Headshot.png)

###### Joel Laos

 Director of Client Success, Ocelot

With a 98% open rate and 90% of messages read within three minutes of receipt, texting has undeniably become a go-to channel to ensure important messages get into the hands of students (literally). **Long story short, institutions need to make texting a key part of their overall communications strategy.**

At the same time, many of us have never had to think about how to effectively build or scale texting as a primary outlet for critical mass communications. While there’s plenty of room to make texting personable and on-brand for your institution, there are some brass-tax **best practices you should follow to maximize the effectiveness of this valuable channel.**

View our webinar recording, where we highlighted:

- **“Must follow” tips** when texting with prospective and current students (and how to avoid any “OK Boomer” reactions from recipients)
- Answers to questions, like: **What makes a good message? How do you best drive engagement? How do I build a strong SMS support strategy?**
- Use cases, stories and examples of **how your peers have elevated their text channels with the power of AI** to produce impactful outcomes

#### View Recording

#### "Students are getting what they need—they are less stressed. Staff are able to focus. Answers are consistent and right. This product is a revenue generator—it drives enrollment and retention."

##### Michael Bennett

 AVP, St. Petersburg College

#### "Seriously, I have done quite a few things as VP since I've been there the last 5.5 years...I have never gotten more positive feedback than what we're doing with this artificial intelligence."

##### Dr. Lloyd Holmes

 President, De Anza College

#### "In this enrollment environment you can't afford not to do this."

##### Brian Jones

 Director of Admissions, Minnesota State University, Mankato

![Two-Way Texting](https://info.ocelot.ai/hubfs/Text%20Campaigns.svg)

##### Two-Way Texting

Proactively nudge students through the student lifecycle on a device with a 98% open rate.

![Chatbot + Live Chat](https://info.ocelot.ai/hubfs/Chatbot%20+%20Live%20Chat.svg)

##### AI Chatbot + Live Chat

Transform office hours from 9-5 to 24/7 on any device so students get the help they need to be successful.

![Preloaded Content](https://info.ocelot.ai/hubfs/Preloaded%20Content.svg)

##### Preloaded Content

Answer questions before they’re even asked with text and video responses across 20+ departments.

![AI Workflow](https://info.ocelot.ai/hubfs/AI%20Workflow.svg)

##### AI Workflow

Benefit from AI Conversational Design experts and the largest network of AI interactions in higher education.

![Insights + Analytics](https://info.ocelot.ai/hubfs/Insights%20+%20Analytics.svg)

##### Insights + Analytics

Gain insight on student behavior, responses, and preferences that improves your student engagement approach.

![Ecosystem Integrations](https://info.ocelot.ai/hubfs/Ecosystem%20Integrations.svg)

##### Ecosystem Integrations

Connect with SIS, CRM, and other platforms to deliver personalized advising and student-specific experiences.

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